Entertainment companies face a generation problem, with Gen Z shunning TV shows and movies over social video and livestreams.
A new startup is pitching a solution by bringing TV to Gen Z where and how they already watch, rather than trying to train them in a new habit.
The company, Gaggl TV, licenses TV shows and distributes them to creators to watch with their followers on social platforms.
In a deal with Fremantle, Gaggl got the rights to old TV shows like '70s-era "The Price is Right: The Barker Era" and is distributing them to five Twitch streamers.
"TV companies just put stuff on Twitch and don't realize it's the creators people are coming to see," Harris said.
Persons:
Gen, Gaggl, Khleo Thomas, Peter Park, Bridget Case, Richard Karn, Megan Fraher, Fraher, Adam Harris, James Duffield, Greg Miall, Harris, Gen Z's, Twitch, Bob Ross, he's
Organizations:
Business, Fremantle, Amazon, Greece's, Paramount, Gaggl
Locations:
Fremantle, livestreaming